Aya Al-Maghribi - Chief Creative Officer (CCO)

"My name is Aya Al-Maghribi, and I am the Chief Creative Officer at 01FLK. My journey with creativity began over 15 years ago when I decided to specialize in visual arts and brand design at one of Europe’s top universities. For me, creativity is not just a profession; it’s a way of thinking and a way of life.I started my career at leading advertising agencies in Europe, working on projects to build global brands. I led multicultural creative teams and established visual identities for brands that became well-known in international markets. My passion has always been to merge design with ideas to create content that captivates both hearts and minds.One of the projects I’m most proud of was redesigning the identity of a prominent European brand, which resulted in a 40% increase in its market reach within a year. Through that experience, I learned that success in this field relies not only on creativity but also on the ability to understand the target audience and create a visual language that deeply resonates with them.At 01FLK, I am surrounded by a team of creatives who share my passion for challenging the norm and inventing the extraordinary. My vision for creativity at our company is not just about producing stunning designs but about building holistic experiences that touch lives and inspire people.Future ProjectsLaunching a Global Creative Platform: A platform that brings together creatives from diverse cultures to exchange ideas and collaborate on projects that contribute to innovative content.Designing Sustainable Visual Identities: Developing designs that respect the environment, blending beauty with sustainability to ensure a better future for all.Producing Impactful Short Films: Creating artistic projects addressing social and humanitarian issues, aiming to deliver positive messages to the world.Redesigning User Experiences: Focusing on delivering designs that make customer journeys smoother and deeply connected to the brand.My Advice to the World"Creativity knows no boundaries; it’s a force that can change the world. When we work with sincerity and challenge ourselves to be better, we become capable of achieving the impossible. Don’t be afraid to think outside the box—unconventional ideas are what make us unique.Let’s work together to design a world that is more beautiful and diverse. A world that celebrates creativity as a unifying force, driving us toward a brighter future. At 01FLK, we are committed to building designs that embody beauty and innovation, and we welcome everyone who believes that creativity can be a universal language of connection and love."